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What is at the bottom of a black hole?
Is time travel possible?
Why do we dream?
Are we alone in the universe?
What is a prime number?
Why do we yawn?
Where is your THERE?
And to learn more about how Spiro can elevate your brand experience and design your THERE, book a call with a Spiro experiential strategist.
Aveda, a global cosmetics company specializing in natural and organic cosmetics, brings together 5,000 hairdressers and salon owners from their network together at the Aveda Congress each year. It’s here that Aveda can showcase the creativity of the most celebrated artists from around the world, and present visitors with the opportunity to learn about new products and techniques whilst networking with global peers. We had the honor of partnering on the brand’s 40th Anniversary Congress evening celebration themed, “Know What We’re Made Of”.
Aveda wanted the Evening Performance to inspire and educate their audience about the ethos behind the brand. Collaborating with Aveda’s Global Creative Director, Antoinette Beenders, our teams set to work devising and presenting a series of ground-breaking concepts that brought Aveda’s heritage of artistry and social responsibility to life through the foundational elements: Art, Science, Flowers and Plants.
Attendees felt transported into the world of Aveda. They rose to their feet in a standing ovation celebrating the night’s memorable experiences. It was a purely educational and immersive experience for all, as almost 4,800 thousand salon professionals from 25 countries attended dozens of educational and inspirational opportunities.