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The Quest for Brand Love: Experiential Leaders Weigh in on Creativity, Strategy & InnovationBrand Activation Events EVP Jennifer Shankman & SVP Sales Julie Haferkamp spill the tea on all things hyper experiential, cultivating a no-ego culture & the quest to move brands from like-like to like-love.Read Article -
Spiro Strengthens Leadership with Strategic Hires in Events and ActivationsLeading global brand experience agency Spiro™ proudly announces the addition of Jennifer Shankman as EVP, Brand Activation Events and Julie Haferkamp as SVP, Sales Brand Activation Events to its events and activations division.Read Press Release -
Women of Spiro Q&A feature with Global Chief Growth Officer, Terry CampanaroLittle Black Book sat down with Spiro’s CGO, Terry Campanaro, to discuss how her 25+ years of experience has led to establishing herself as a trusted client partner and laser-focused sales leader.Read Article -
Spiro at Wimbledon with Brand Innovators’ Sports Marketing UpfrontsSpiro is set for matches on & off Wimbledon's courts as we huddle with sports marketing leaders to discuss ways to revolutionize fan engagement via live events.Read Article -
Spiro™ to host panel at Cannes Lions for Brand Innovators Marketing Leadership SummitSpiro joins Diageo to discuss the impact of creativity for brands & business as the advertising & communications industry meets to discuss the world’s best work & recognize game-changing creativity.Read Press Release -
Women of Spiro Q&A Feature w/ Executive Creative Director, Heather McKinnonSpiro’s Heather McKinnon, VP, Executive Creative director, discusses overcoming preconceptions, empathy and candid communication in Little Black Book’s Q&A.Read Article -
Spiro™ Announces Free Sustainability Reporting For Its ClientsRecent press about the latest initiative to champion sustainability within the events industry.Read Press Release -
Global GES Collective: ESG ReportExperiences that build a better tomorrow through a trusted commitment to inclusivity, community, safety, and sustainability.Read Report -
Women of Spiro Q&A Feature w/ Global CMO, Carley FairclothLittle Black Book’s Q&A w/ Spiro’s Global CMO, Carley Faircloth, on leading with strength, perspective, and the right context.Read Article -
The Critical Bond Between Brand & CustomerG.R.A.V.I.T.Y. Index: Spiro™ introduces new methodology to measure the critical bond between brand & customer.Read Press Release -
Women of Spiro’s Global Chief Integration Officer, Amber BrabandSpiro's global chief integration officer, Amber Braband, on feeling connected, having a high emotional intelligence and guiding principles.Read Article -
G.R.A.V.I.T.Y. Index™: The Value of Experiences that Bond Brand & CustomerIn this Q&A, Dane Aloe, EVP, Strategy & Measurement for Spiro™, shares the science & method behind Brand Gravity & ways to design your brand activation to powerfully bond brand & customer.watch video -
What’s Next for Experiential Marketing?For Spiro’s Global CMO, Carley Faircloth, it’s all about what you bring to the table for clients – more than just execution. Read Faircloth’s guide to the ‘brand gravity’ era.Read Article -
Why This Chief Growth Officer Says “The Best Salespeople Don’t Sell”Terry Campanaro, CGO at experience agency Spiro, speaks to LBB’s Ben Conway about how creative selling has evolved and shares her most valuable lessons.Read article -
Spiro’s President: The Macro Changes Affecting Consumer BehaviorListen to Podcast -
The Power of Community: Our Relentless Pursuit of THERE•nessDuring this virtual event, Spiro™, in partnership with BizBash, explored the creation of brand communities impacting your clients.watch webinar -
John Deere Virtual Event Wins ANA Global Ace AwardsJohn Deere’s “Run Smarter” training event produced by Spiro has won the prestigious ANA Global Ace Gold Award for Events: Proprietary, Virtual, Face-to-Face (Internal), and the Silver Award.Read article
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