LAS VEGAS, June 1, 2023—John Deere’s “Run Smarter” training event wins the prestigious ANA Global Ace Gold Award for Events: Proprietary, Virtual, Face-to-Face (Internal), and the Silver Award for their event’s “How Life Leaps Forward” long-form video. John Deere, ranked as the third most loved brand in America according to the 2023 Axios Harris Poll 100 Reputation Rankings, and their experiential partner, Spiro, the global experience agency for the NEW NOW™, were given five months to transform the annual in-person dealer training event into a fully digital experience that’s content lived up to the high expectations set by previous in-person events.
Partnering with Spiro to create long-lasting community connections, John Deere’s virtual “Run Smarter” training event became a winning three-day virtual experience that thoroughly engaged the audience with game shows, comparative machine walkarounds, a full product lineup, spoof ads, and a customized & highly engaging digital platform driven by real-time dialogue and competition.
“We are proud to know that we helped John Deere pivot on the fly to create this award-winning experience,” says Terry Campanaro, Global Chief Growth Officer with Spiro. “Our work with John Deere is a testament to how our agency helps clients build and activate their brand communities wherever they are.”