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The Need for Speed

Meetings & Events, Brand & Product Activations, Environments & Permanent Experiences, Marketing & Measurement United Kingdom, Middle East

The Race is ON!

Across 14 of the most iconic cities in the world, Formula E is the world’s largest electric motorsport race series combining an incredible racing spectacle with its sustainable global messaging.

Partnering with iconic luxury brand sponsor Hugo Boss, we designed and built its 5-Star VIP guest experience – the Boss Emotion Club – delivering a full-service event from beginning to end entertaining VIP race fans and A-listers alike with fine dining, entertainment and on and off-track premium experiences.

The Ride Continues

In 2022, we expanded the fan engagement to include the “E-Village” – a brand activation space of immersive Formula E experiences open to every race fan across the season finale race in London getting them closer to the action than ever before.

The result? Sustainable design creation, groundbreaking fan engagement and an all-electric premium hospitality experience.

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