The Experiential Marketing Impact (EMI) Report Preview

The EMI Report offers quantifiable proof that repositions experiential from cost center to revenue engine.

Every organization has Brand Gravity—the intangible feeling that creates bonds with customers to drive revenue.

Live experiential is one of the strongest marketing channels to accelerate critical factors to impact Brand Gravity.

The EMI Report draws a direct line between live brand experiences & purchase intent, proving that experiential is more than an engagement tactic.

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Report Teasers

Those who shared on social more likely to purchase

ENGAGEMENT

Networking is a significant driver of purchase intent:
Meeting lots of new people at a live event was linked to a 110% increase in the share of attendees who reported high purchase intent, compared to those who did not.

Post‑event outreach has a significant impact on purchase intent:
Receiving post-event communication was associated with a 35%-45% increase in the share of attendees who reported high purchase intent, compared to those who did not receive follow-up.

AMPLIFICATION

Sharing a live event on social media is a significant driver & indicator of purchase intent:
Sharing the experience on social media was associated with a 36%-61% increase in the share of attendees who reported high purchase intent, compared to those who did not share.

Those who received follow-up communication after an event were more likely to purchase

264% of live event attendees expressed high purchase intent

TRUST

Feeling more trust for the brand because of a live experience has the most significant impact on purchase intent:
Feeling much more trust for the brand after a live event was associated with a 264% increase in the share of attendees who reported high purchase intent, compared to those who felt neutral or less trust.

Have purchased the brand post-event.

CONVERSION

Live events demonstrate significant revenue impact:
94%-96% of attendees are extremely or somewhat more likely to purchase post-event.

80%-93% have purchased the brand post-event.

Positive live experiences drive significantly higher purchase intent than neutral or less positive ones:
Feeling extremely positive about the brand after a live event was associated with a 187%-655% increase in the share of attendees who reported high purchase intent, compared to those who felt neutral or less positive.

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