The Experiential Marketing Impact Report Preview
The Experiential Marketing Impact (EMI) Report presents findings that reposition experiential marketing from a cost center to a revenue driver.
The research draws a direct line between live brand experiences—like trade shows, conferences, festivals & activations—and customer purchase intent.
It demonstrates what marketers have long felt, but had difficulty quantifying: that experiential is more than an engagement tactic. It’s a powerful business tool.
Preview some of the findings below ⬇️
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preview of findings inside the report
engagement
Networking drives purchase intent.
The share of attendees who reported high purchase intent* was 110% higher among those who met & interacted with new people.
Post‑event outreach influences attendee purchase behaviors.
Receiving post-event communication was associated with up to a 45% higher rate of high purchase intent.
trust
Brand trust built through live experiences drives purchase intent.
The share of attendees reporting high purchase intent was 264% higher among those who felt increased brand trust after a live event.
amplification
Sharing a live event on social media is an indicator of future purchase.
The share of attendees reporting high purchase intent was up to 61% higher among those who shared their event experience on social media.
conversion
Live events demonstrate significant revenue impact.
Up to 96% of attendees reported being extremely or somewhat more likely to purchase following an event.
Up to 93% of attendees reported making a purchase from the brand post-event.
*Purchase intent is within 12 months of event attendance
Methodology
In partnership with an independent research firm, the proprietary study surveyed 2,000 consumers, 1,000 each in Tech & CPG, who attended live brand experiences in the past six months. Spanning B2B & B2C audiences, respondents were rigorously screened to ensure relevance & data quality. The study explored how behavioral factors influence post-event outcomes like purchase intent & brand advocacy.
About The Report
The full report presents insights & purchase indicators in greater depth.
We will discuss which factors drive the highest share of purchase intent, and how to incorporate those factors into your events for maximum impact.
The full report also breaks out responses by industry & events type so you can focus on what matters most in your category as it relates to your event portfolio.
This research gives CMOs & brand marketers the findings they need to shift experiential marketing from a perceived cost center to a revenue driver.
It’s time to rethink how we allocate priority & budgets, because events don’t just entertain & engage—they deliver significant business outcomes.
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