In this Q&A, Dane Aloe, EVP, Strategy & Measurement for Spiro™, shares the science & method behind Brand Gravity & ways to design your brand activation to powerfully bond brand & customer.

Leading global brand experience agency Spiro™ proudly announces the addition of Jennifer Shankman as EVP, Brand Activation Events and Julie Haferkamp as SVP, Sales Brand Activation Events to its events and activations division.

Spiro will moderate a panel with Delta Air Lines at the Brand Innovators Marketing Leadership Summit during SXSW Austin, exploring the power of this channel to bring brands closer to their customers and deliver on bottom-line business objectives.