Spiro earns recognition for delivering innovative, data-informed brand experiences.

Viad Corp (NYSE: VVI) a worldwide experiential leisure travel & events organization, and Truelink Capital, a Los Angeles based middle-market private equity firm, announced they have entered into a definitive agreement whereby Truelink will acquire GES and its associated business entities.

Spiro’s Heather McKinnon, VP, Executive Creative director, discusses overcoming preconceptions, empathy and candid communication in Little Black Book’s Q&A.